We started Pure and Gentle SkinCare Ltd in 2007 – we were two ordinary mothers who lived in Hampshire, UK, and had two daughters each - Sophie and Rebecca aged 13, and Alice and Bethan aged 11. Now the business has envolved with a team of informative people working with the Pure and Gentle company.

We both knew only too well what living with problematic skin really means. “I suffer with mild contact dermatitis, but my main inspiration for setting up Pure and Gentle SkinCare came from my daughter Alice, born in 1999. At 5 months old Alice developed severe atopic eczema, and within weeks her little body was covered in red, dry and sometimes weepy sores - she looked like she’d been burnt in a fire! I was determined to improve Alice’s quality of life and so I set about searching for a way to manage Alice’s eczema which included, amongst other things, finding the right moisturisers and bath products. Several years on Alice’s skin is totally under control, although she does still suffer with dry skin and patches of eczema in the ‘hot spots’. co-founder

“I, on the other hand, have very sensitive skin, particularly on my face. Certain facial creams cause aggravation resulting in areas of itchy, dry eczema which now has been diagnosed as Rosacea. My two daughters are now following in my footsteps and are also reacting to certain soaps and skin care products too. In addition, my husband was diagnosed with skin cancer in 2007 forcing the whole family to become more aware of the effects the sun can have on their skin. I have subsequently spent time investigating the sun screen market to ensure the ranges Pure and Gentle offers not only provide the right protection, but won’t cause skin irritation.” Lisa Clunie co founder

So when we met through our children and started talking to each other, we realised that skin problems such as eczema, sensitive/allergic skin, psoriasis and acne, are becoming more common, and looking after problem skin can be difficult. Even friends of ours talk about their husbands and children having skin problems and the frustration of not knowing where to go for more naturally based products or products designed for these specific skin conditions.

Over the last few years, we’ve looked at and researched many different products and continue to do so on a regular basis. Our skincare ranges cover everything from therapeutic silk undergarments, facial and body products to shampoos, conditioners and teenage products suitable for sensitive/allergic skin. Along the way we’ve discovered an array of skin, hair and personal care products suitable for every one, irrespective of skin type. This is because these products contain many natural ingredients as well as being free from known skin irritants and toxins - something more and more people are looking for and expecting from their skincare products today. Yet surprisingly we’ve found that these products are not always readily available on the High Street – another reason we’ve added them to the growing range stocked at Pure and Gentle. Not surprisingly the site is attracting large numbers of new visitors who are keen to purchase natural and free from ranges.

All of the products on the Pure and Gentle SkinCare web site have been tested by either us or one of our army of testers . . . ordinary people like you. We’ve also made it our policy to ensure that all ingredients, for every product, are listed so you know exactly what you're buying before you place your order.

At Pure and Gentle our priority are our customers, so we listen to what you have to say. Many of you have been asking for samples to try. Some suppliers offer samples, but many do not. Determined to fulfil our customers' needs, we’ve come up with the idea of Pure and Gentle SkinCare @ Home launched in Spring 2009, a party plan based business where Consultants can take Pure and Gentle products into the homes of friends and family to demonstrate and sample – something we know people with skin problems are excited about.

And the future? We have innovative and exciting plans and opportunities to develop within our business, both in the UK and internationally. Our goal is to keep researching the market place to ensure we continue to bring you the best naturally based and actively based products available, providing up to the minute research and articles so that we are not just a on-line shop but a lot more, whilst staying true to you because you, our customers, make us who we are!

managing director